The efforts of smoking cessation programs have met with various degrees of success and fresh approaches to the problem are needed. An innovative technique that interrupts the psychogenic drives of smokers was employed to determine the effect of noxious subliminal suggestion on smoking attitudes and behavior. Adult smokers (N=60) were shown anti-smoking films. The experimental group's film contained six splices of noxious subliminal stimuli (a cigarette package with a skull and crossbones and the word "POISON"). Contrary to expectation, subliminal suggestion was not effective in modifying either smokers' attitudes or behaviors. No relationship was found between smoker attitudes and the initial age for the onset of smoking behaviors or the number of cigarettes consumed. The results appear to contradict previous research about the effectiveness of subliminal suggestion. (JAC)