The purpose of this study was to determine if power, fear of failure, and achievement motive scores could predict athletes' self ratings and coaches' ratings of athletes' competitiveness. Subjects were 33 male and 10 female members of volleyball, basketball, track and field, and cross country university athletic teams. Athletes answered Form B of the Sports Attitudes Inventory, a sport-specific instrument designed to measure three competition related motives. Subjects then rated themselves on competitiveness, and coaches' ratings of athletes' competitiveness were obtained. Results of a step wise regression analysis revealed that coaches' ratings of the athletes' skills were the most important predictors of the coaches' competitiveness ratings. Self-peer ratings of competitiveness and power motive scores were also important predictive variables. Results confirmed earlier findings with female high schol athletes with respect to the relationship between coaches' perceptions of competitiveness and skill. Power was found to be the best of the three motives in predicting coaches' ratings of competitiveness, and fear was found to be the next most frequent motive. (Authors/FG)