ERIC Number: ED216729
Record Type: RIE
Publication Date: 1982-May-12
Reference Count: 0
Removing the Mystique from Needs Assessment.
Gollattscheck, James F.
Needs assessment is not in and of itself a complicated, difficult, or expensive process but is simply one facet of good institutional management closely related to other management processes. Needs assessment is an integral part of: (1) institutional decision making and management information systems; (2) institutional planning, which should be based on information about current and potential students and their educational objectives, the conditions affecting the student's relationship with the college, and the college's image; (3) college marketing, which includes identifying publics and markets, researching and segmenting the market, and choosing target markets; and (4) institutional and program evaluation to determine how well the needs of the community and students are being met. While all institutions operate on the basis of some kind of estimate of constituency needs, the quality of these estimates will depend upon how thorough, accurate, up-to-date, and usable the information provided by the needs assessment is. Put in this perspective, needs assessment is concerned with nothing more complex than asking people basic questions about their educational needs. (HB)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Educational Marketing
Note: Paper presented at the National Conference "Needs Assessment--The Pulse of the Community" (Blacksburg, VA, May 12, 1982).