ERIC Number: ED216352
Record Type: RIE
Publication Date: 1982-Feb
Reference Count: 0
Media Campaigns and Crime Prevention: An Executive Summary.
Mendelsohn, Harold; O'Keefe, Garrett J.
This summary report highlights the results of a study that examined the effects of the first phase of a nationwide, multimedia, crime prevention campaign featuring a trench-coated, animated dog named McGruff. Following an introduction explaining the purpose of the two surveys that comprised the study, the eight remaining sections of the report address the following: (1) structural/situational issues, (2) public reactions to the early McGruff campaign, (3) audience self-selection and information seeking, (4) controlling purposive public communications on behalf of crime prevention, (5) guidelines for formulating risk/benefits messages, (6) controlling action demands, (7) considering the communications consumer, and (8) the McGruff campaign. (AEA)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Department of Justice, Washington, DC. National Inst. of Justice.
Authoring Institution: Denver Univ., CO. Center for Mass Communications Research and Policy.
Identifiers: Media Effects; Public Service Advertising