The author believes her ideas on evaluation reporting are old ideas in various fields including communication theory, advertising, social science, and learning theory. The human factor in reporting evaluation must be considered. Those being evaluated often feel threatened by the evaluation. Evaluators need to accept the behaviors of evaluation subjects. They must be patient, persistent, and persuasive. Evaluators must deal in terms of group or social behaviors, as well as individual behaviors. The evaluator should be an impartial observer who considers the program and research context. Guidelines for the evaluation report include form, brevity, technical language, and type of presentation. The evaluator should realize that utilization of the report will require time. He may need to regularly recapitulate, repeat, and reinterpret his report. The paper contains quotations from Bartlett's Familiar Quotations as old masters' contemporary applications to evaluation reporting. (DWH)