Undergraduate academic advising services available at the University of California, Los Angeles (UCLA) was studied in 1979-80. One survey was sent to 114 deans, directors, and chairs of undergraduate and graduate programs, centers, and administrative units involved in academic advising to identify faculty and staff involved in academic advising. A second survey was distributed to faculty and staff counselors and advisors, and 146 responses were obtained. A third survey was distributed to deans, directors, and chairs involved in undergraduate education to determine perceptions regarding the role of the counselor. Sixteen responses were obtained. Information is provided on the following: educational background and training of academic counselors/advisors, types of services provided by counselors/advisors, administrative responsibilities, and perceived importance of academic advising. This information is provided separately for faculty, staff, overall departmental, departmental-staff, departmental-faculty, colleges, and support units, admissions, graduate programs-professional schools, graduate programs-academic, schools of nursing and public health, and overall campus. Based on the findings it is concluded that: the current level of financial support to advisory services at UCLA is grossly inadequate; UCLA is understaffed in terms of the number of undergraduates seeking counseling compared to the number of counselors available, both in the colleges and in the departments; and a significant number of respondents indicate that they feel a lack of recognition on the part of their particular unit and of the university regarding their professional status as counselors and advisors. Additional findings and recommendations are presented, and questionnaires are appended. (SW)