The image and reputation of General College (GC) of the University of Minnesota was studied in 1981 through telephone interviews of 619 students, faculty, and counselors. Eighty-six percent of GC students, 87 percent of the university counselors, and 63 percent of high school counselors rated GC as very important. Seventy-seven percent of GC students said that they would attend GC again if they had it to do over; reasons for this view included the supportive environment, specific GC programs or courses, the use of GC as a stepping stone to other colleges, and the openness of GC to students with poor scholastic records or inadequate backgrounds. Despite the basically positive views toward the college, 44 percent of GC students said that GC has a negative reputation on campus, and 59 percent said that others looked down on GC students. While most students in the other colleges said that they personally saw GC as fairly or very important, they also concurred that most students on campus look down on GC students and that GC has a negative reputation. Faculty tended to be less certain than were the students about the negative reputation of GC on campus, and generally assigned somewhat lower ratings concerning the importance of GC than did the students. All surveyed groups except GC students, saw GC students as having less academic ability than other university students. Both groups of counselors tended to be positive toward GC and to see it as having a distinctive and important role; many respondents commented on the need for more informational and public relations efforts from GC. A questionnaire and comments by respondents arranged by department are appended. (SW)