Survey and observational research on educational lobbying organizations in the Pennsylvania state legislature yielded both data on influence processes and a set of seven guidelines for educational lobbyists. A survey of Pennsylvania legislators at the 1973-74 session examined their attitudes about education bills, educational lobbies and their influence, effective lobbying characteristics, and the amount of influence exerted by other legislators, legislative staffs, and official party policies. The survey results and an analysis of legislative voting patterns provided the basis for the first five guidelines for educational lobbyists, including keeping political lobbying and support nonpartisan; lobbying the chairpersons, members, and staff of the education and appropriations committees; working continuously with the lobby's grassroots constituencies; and supplying accurate information. Participant observation research from 1979 through 1981 on the teachers' lobby, the Pennsylvania State Education Association (PSEA), and the management lobby, the Pennsylvania Association of School Administrators (PASA), revealed how the PSEA lost power to the PASA by violating the five guidelines. The research also provided two further lobbying principles: lobbying should be continuous instead of concentrated on just one bill, and lobbying should be quiet and not boastful. (RW)