ERIC Number: ED214207
Record Type: RIE
Publication Date: 1981-May
Reference Count: 0
Techniques for Testing the Effectiveness of Minority Portrayals in Multi-Cultural Children's Programming.
LaRose, Robert; Eisenstock, Barbara
Two studies were conducted to develop techniques for testing the effectiveness of minority portrayals in television programing. In the first study, 666 fourth and fifth grade children (Chicanos, blacks, Asians, American Indians, and Anglos) viewed a composite episode of the American Broadcasting Corporation's (ABC) Saturday morning "Superfriends" cartoon series, and answered questions about their opinions of the minority characters in the show to determine minority children's identification with minority characters. The usual pattern of identification by minority children with majority characters rather than with characters from their own group was nearly significant among Asians and highly significant among Chicano children, but black children identified with the black"Superfriends" character more than with the comparable Anglo character. In the second study, which focused on interracial attitude change associated with exposure to a Public Broadcasting System (PBS) multicultural series about Indochinese children, 472 children in grades three through six were pretested to determine their racial attitudes. The children then viewed the pilot episode of the series, and were posttested to determine an attitude change. The results indicated significant positive changes in racial attitudes toward Indochinese children. The results of both studies indicate that it is possible to create minority television characters capable of establishing identification with minority children and of positively affecting the interracial attitudes of other viewers. (HTH)
Descriptors: American Indians, Asian Americans, Attitude Change, Black Students, Change Agents, Characterization, Elementary Education, Identification (Psychology), Mexican Americans, Minority Groups, Programing (Broadcast), Racial Attitudes, Racial Identification, Television Research, White Students
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Media Effects
Note: Paper presented at the Annual Meeting of the International Communication Association (Minneapolis, MN, May 21-25, 1981).