ERIC Number: ED213445
Record Type: RIE
Publication Date: 1981
Reference Count: 0
Recruiting Strategy. 310 Project.
This five-part report describes a project to build community awareness of adult basic education (ABE) programs and their benefits in the Hawkeye Institute of Technology (HIT) service area. Part I reveals that the project's primary goal was to direct innovative recruitment activities toward undereducated adults in nine Iowa communities. It explains the project's operational plan, which involved discussions of planning and promotional activities by core committees composed of ABE staff; community, business, and religious leaders; social service workers; and general educational development (GED) graduates. Recruiting methods used in the project are listed in Part II. These included posters and flyers, news releases, radio and television announcements, school news releases, local church involvement, announcements in clubs and organizations, letters to prospective and former students, involvement of HIT students, door-to-door contacts, and a slide presentation. Part III introduces a teacher recruiting contest, which offered a cash prize to the ABE teacher offering the best recruitment idea, and provides examples of ideas submitted, e.g., a HIT alumni club for ABE graduates. The design and use of publicity posters are also considered. Part IV summarizes the project's accomplishments, which included the recruitment of 94 students, while Part V contains examples of the publicity materials used. (KL)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Hawkeye Inst. of Tech., Waterloo, IA.
Note: The document included several copyrighted newspaper articles which are not available.