This study evaluates the Emergency School Assistance Act Television Program (ESAA-TV), which provides grants and/or federal contracts to school districts for the production, duplication, promotion, and distribution of racially integrated children's programming. A review of the origins and intents of the legislation is followed by a description of the context and design of this study and an overview of federal policies and practices related to the program. The evaluation includes an analysis of production objectives and techniques in light of audience needs; a discussion of minority group employment in the production of ESAA-TV; procedures used for promoting and distributing ESAA programs to home and commercial audiences; and a financial assessment of the cost and effectiveness of ESAA-TV Series awards. Also provided are a broadcaster survey commenting on the goals and procedures of the program, and a summary of conclusions and recommendations for future improvements in ESAA-TV programs. Appendices include a listing of people who provided information for the evaluation, as well as background on the data sources and measures used for the financial analysis. (MER)