ERIC Number: ED213382
Record Type: RIE
Publication Date: 1982-Mar-6
Reference Count: 0
Short Range Stabilization Actions: Good But Not Enough.
Kemerer, Frank R.
An alternative approach to achieve short-time enrollment stabilization based in part on experiences at the State University of New York, Geneseo, is described. It is suggested that a short-range effort will not be enough to assure institutional vitality in the difficult years ahead. Short-range stabilization should be followed by the integration of enrollment decision-making with campus governance. Among the programs implemented in 1977-78 at the university are the following: an admissions internship program, adjunct recruiter program, student volunteer admissions program, alumni volunteer admissions program, communications program, and departmental liaison program. A mailing program was designed so that each applicant received something from the college every week, including information on housing, a financial aids brochure, special edition of the student newspaper, and a career planning brochure. In 1978 and 1979, increased acceptances of admission offers occurred, and the quality of the freshman class climbed. The most important by-product of short-range stabilization is the development of a comprehensive management information system on enrollment. However, recruiting and retention decision-making continued to be largely a peripheral matter insofar as campus governance was concerned. Efforts to integrate it through liaison systems, diverse committee memberships, and continuous communication were only partially successful. Structural changes designed to integrate enrollment decision-making with campus governance are outlined. (SW)
Descriptors: Administrative Policy, Admissions Counseling, Alumni, Change Strategies, College Administration, College Admission, College Choice, College Planning, College School Cooperation, Decision Making, Departments, Enrollment Trends, Governance, Higher Education, Management Information Systems, Publications, Student Recruitment, Student Volunteers
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Identifiers: Institutional Vitality; State University of New York Coll at Geneseo
Note: Paper presented at the Annual Meeting of the American Association of Higher Education (Washington, DC, March 6, 1982).