Since women compose nearly half the labor market and are expected to continue to be a major component, the variables which affect women's career choices are of considerable interest. The effect of role models on attitudes related to career aspirations was examined for female college freshmen. Experimental subjects (N=75) were provided with role models through interactions with female faculty advisors and through exposure to female career women in an elective course about career exploration. During freshman orientation week both experimental and control groups completed the Coopersmith Self-Esteem Inventory (SEST), the Spence-Helmriech Attitude Toward Women Scale (AWS), an Occupational Status of Women Scale (OCC), and a Life Style Index (LSI). Posttests were administered at the end of the spring semester. Data analyses revealed a significant change in mean scores on all four attitudinal scales for the experimental group. The control group had significant changes only on the OCC and LSI. Exposure to role models, in particular female faculty advisors, had a significant effect on the women's self-esteem and sex role attitudes. The significant change in AWS scores suggests a less stereotypic attitude toward women's roles, which may result in a greater probability of choosing non-traditional careers. (NRB)