ERIC Number: ED212215
Record Type: RIE
Publication Date: 1981-Oct
Reference Count: 0
Are Corporate Strategic Planning Techniques Useful in Public Higher Education?
Wood, Kenneth L.; Wood, Susan Hawthorne
Long-range planning techniques used by U.S. business corporations and the potential adaptation of these processes by public colleges and universities are examined. The state-of-the-art is developed by reviewing corporate strategic planning methods from the 1950s through the 1970s. Strategic planning, as defined by Drucker, is a continuous process of making entrepreneurial decisions systematically, organizing the effort needed to carry out these decisions, and measuring the expectations through feedback. The following techniques have been used by U.S. corporations: budgeting; personal-intuitive; return on investment and portfolio management; planning, programming, budgeting systems; growth strategy (strategic gap analysis); modeling and simulation; and probability. Similarities between public colleges and universities and U.S. options with regard to strategic planning requirements are outlined. It is suggested that the following steps be considered in adapting strategic planning processes to a university's requirements: (1) maintain a database regarding internal and external environments to assist planners at all levels; (2) establish expertise in using the planning techniques and tools (e.g., modeling, simulating, and projecting, as well as decision analysis); (3) design a system of strategic planning that will accept input from all units, provide for a review process, and subsequent summary into a university plan of action; and (4) insure that a reward system is tied to a unit's success. (SW)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Identifiers: Planning Programming Budgeting System; Strategic Planning
Note: Paper presented at the Joint Conference of the Southern Association for Institutional Research and the North Carolina Association for Institutional Research (Charlotte, NC, October 29-30, 1981).