ERIC Number: ED212132
Record Type: RIE
Publication Date: 1981-Sep
Reference Count: 0
The Impact of Interviewer Language and Ethnicity on the Perceptions of Chinese Bilinguals. Occasional Paper No. 96.
Pierson, Herbert D.; Bond, Michael H.
Part of an overall study of the nonverbal behavior of Chinese bilinguals consisted of research to determine the extent to which the perceptual patterns of bilinguals in a cross-cultural environment are affected by the manipulation of variables for topic, ethnicity, and language. Sixty-four female university students were interviewed on videotape by either a Chinese or an American partner, on either friendship or cultural differences, and in either English or Cantonese. Subjects completed a 20-item semantic differential scale on which they rated themselves and their partner. Results indicated that the subjects rated the American interviewers more positively than the Chinese interviewers, but had a marked preference for the use of Cantonese during the interviews. One plausible reason for the first result is that the subjects were English majors who by virtue of this choice were moving away from an ethnic enclosure and preservation mentality. (Author)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Chinese Univ. of Hong Kong, Kowloon.
Identifiers: Chinese People; Hong Kong
Note: Paper presented at the Joint IACCP-ICP Asian Regional Meeting (Taipei, Taiwan, August 10-12, 1981). Prepared through the Social Research Centre.