ERIC Number: ED212027
Record Type: RIE
Publication Date: 1981-May
Reference Count: 0
Asian American Media and Audiences: An Institutional and Audience Analysis.
Hur, K. Kyoon
Noting that despite increasing research into ethnic minority media and audience analysis, specific Asian American populations and the media serving them have been largely ignored, this paper identifies and examines the media organizations serving various Asian American populations. The first part of the paper reviews the growth of Asian American audiences--specifically Chinese, Filipinos, Japanese, and Koreans--and their general demographic characteristics. The second section of the paper examines the Asian American media operating in the Los Angeles, California, area, where large numbers gf Asian Americans live. The third section analyzes data gathered from several studies of Asian American audiences and their media habits, communication channels, and other media behaviors. From this analysis, the paper draws the following conclusions: (1) there is an evolutionary process in the growth of Asian American media; (2) there is a pattern of inequality in Asian American media services for their audiences in general; (3) the content of Asian American media is generally designed to meet the needs of audiences by emphasizing news about the community and the native country, along with cultural and entertainment news; and (4) there is a pattern of dependency on their own media by Asian Americans. (FL)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Analysis; Media Use
Note: Paper presented at the Annual Meeting of the International Communication Association (31st, Minneapolis, MN, May 21-25, 1981).