ERIC Number: ED210738
Record Type: RIE
Publication Date: 1981-Nov
Reference Count: 0
The Attraction Paradigm Revisited: Response to Dissimilarity as a Function of Expectation of Evaluation, Type of Message, and Attribution of Intent.
Broome, Benjamin J.
While attraction research has repeatedly shown a strong similarity/attraction relationship between perceivers and others, it has not shown that perceivers are repulsed by dissimilar others--only that they seem to withhold judgment and wait for more information about the other before indicating either attraction or dislike. A study investigated the effects of three types of information on the response of perceivers to dissimilar others: level of expectation of others, their verbal message characteristics, and the intent attributed to others. Subjects were 198 college students who responded to stimulus materials that portrayed dissimilar others. An independent groups design with two levels of expectation of evaluation (expressed like or dislike), two levels of message type (open or closed), and two levels of attribution of intent (desire to share or change attitudes) was employed to test subjects' impressions, defensiveness of response, and attraction toward a dissimilar other. The results showed that response to dissimilarity differed significantly with variation in expectation of evaluation and message type, but that responses did not vary in relation to attribution of intent. The study suggests that rewards normally associated with similarity can also be associated with dissimilarity, thus allowing more positive responses to dissimilar others. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (67th, Anaheim, CA, November 12-15, 1981).