ERIC Number: ED210489
Record Type: RIE
Publication Date: 1980
Reference Count: 0
The Counselor and Public Relations. A Manual for School Counselors.
Hauck, Rich; And Others
This manual is designed to aid school guidance counselors in creating and implementing a public relations (PR) program to educate those both inside and outside the school system about the purposes, operations, and unique characteristics of guidance and counseling. The manual contains six sections, plus a bibliography of public relations information. The first section defines public relations and explains why PR is important for school counselors, while the second section outlines steps to take in developing a public relations program. Sections 3 and 4 suggest methods for transmitting the public relations message through school media (bulletin boards, newsletters, handbooks) and mass media (newspapers, radio, and television), while section 5 gives examples of ideas that work in reaching students, parents, administrators, the community, and colleagues. The final section is a note on government relations--how to lobby legislative representatives. Throughout, the guide's emphasis is on precise practical methods for developing the counseling public relations program. (KC)
Descriptors: Community Relations, Counselor Role, Guidelines, Lobbying, Media Selection, Newsletters, Parent School Relationship, Program Design, Program Development, Program Implementation, Public Relations, Publicity, Radio, School Community Relationship, School Counselors, Secondary Education, Television
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: North Dakota State Board for Vocational Education, Bismarck.