The focus of this paper is on issues and concepts in the retention and recruitment of Hispanic students in post-secondary education. First, national post-secondary enrollment declines are projected and the implications of these declines are discussed for admissions and recruitment personnel. Next, the report considers Hispanic enrollments in Michigan and reviews the significance of these findings for recruitment. Two major findings are noted: the underrepresentation of Hispanics at every level of higher education and the concentration of Hispanic students in community colleges. Questions raised by these findings are then posed. The next section suggests two-year college recruitment strategies (e.g., aim literature at non-traditional students, emphasize the transfer function and articulation, and provide satellite centers and flexible scheduling); recommends several retention strategies (e.g., insure quality curricula and staff and provide counseling before and after transfer); and suggests areas for research. Suggestions for recruitment, retention, and research regarding Hispanic students at four-year colleges are provided next, based on a report by the University of Michigan Coalition of Hispanics for Higher Education. These relate to offering Hispanic culture courses, enhanced support systems, financial aid, articulation agreements with Michigan community colleges, contacts with Hispanic communities, studies of attrition, and increasing Hispanic representation in administration, faculty, and students. (KL)