ERIC Number: ED210033
Record Type: RIE
Publication Date: 1980-May
Reference Count: 0
Structural Change Criteria in the Selection of Strategies of Communication for Development. An Examination of Two Contrasting Media Systems--National Television and Local Public-Service Radio Stations--in the Light of Structural Change Criteria.
White, Robert A.
This paper discusses the important link between social stucture and communications systems and explores some of the practical policy implications resulting from this relationship. First, the concept of social structure as the basis of a pattern of communication is clarified. Then, one paradigm of communication structure typical of many Third World countries is analyzed and the criteria for communications policy implied in this structural process is summarized. Finally, an examination of the evidence of the importance of the "intermediate media" such as local public-service radio provides an example of the application of structural criteria in selecting alternative communications strategies. Thirty-six references are listed. (Author/LLS)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Communications Research
Note: Paper presented at the Annenberg School of Communications Conference on Communications for the 1980's (May 1980).