ERIC Number: ED209711
Record Type: RIE
Publication Date: 1981
Reference Count: 0
Assessment of Audience Feedback Systems for Research and Programming.
Goldman, Ronald J.; LaRose, Robert
Defining audience feedback systems as technical configurations that allow viewers in their own homes to respond electronically to television programing via telecommunications networks, this report examines research into the use of audience feedback systems as a means of reducing the cost and labor of eliciting viewer opinions and attitudes to a level that local public television stations can afford. The first section of the report specifies four applications in which audience feedback systems could benefit public television stations: pretesting, qualitative ratings, public opinion polling, and interactive programing. The second section defines these applications, describes them in terms of their uses and operational limitations, and offers examples of how each application could be implemented. The third section of the report covers the cost, limitations, and appropriateness of each of the possible applications, while the fourth section discusses the general barriers to the use of the systems. The fifth section compares each system to conventional feedback methods and to its competitors, and the sixth section notes the best technologies suited for each application. The systems are listed in an appendix. (FL)
Publication Type: Information Analyses
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC. Office of Communication Research.
Identifiers: Audience Response; Interactive Systems