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ERIC Number: ED209700
Record Type: RIE
Publication Date: 1981
Pages: 12
Abstractor: N/A
Reference Count: 0
The Cableshop.
Rohrer, Daniel M.
"Cableshop" is an experimental cable television service offering three- to seven-minute broadcast segments of product or community information and using a combination of telephone, computer, and video technology. Viewers participating in the service will have a choice of items ready for viewing listed on a "menu" channel and may add a particular item to the list by dialing a local telephone number followed by a special number that will connect them to a computer. The item then will be listed along with the time and channel on which it will be shown. Segments might include information on what to look for when buying a car or house, specials at local stores, or product demonstrations. Cableshop will be test marketed to approximately 8,000 subscribers, serving as a representative sample of the national population, in Peabody, Massachusetts, which has an operational system with 52-channel capacity. Cableshop president Trevor Lambert believes viewers will accept the idea of Cableshop because they are interested in straightforward, noncompetitive information about a product, and they like the idea of being able to decide when they will see the segment. The commercials shown by the Cableshop may require the advertising industry to extricate itself from the idea of the 30-second hardsell commercial. (HTH)
Publication Type: Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Cableshop