ERIC Number: ED209330
Record Type: RIE
Publication Date: 1981
Reference Count: 0
Communication Theory as a Framework for Evaluation Use Research: Evaluation as Persuasion.
The evaluation literature suggests that evaluation studies may be underutilized by policy makers. This possibility has stimulated a good deal of evaluation use research. However, most of the research has not been theoretically grounded. This paper reviews the key propositions of communications theory and related previous research, as they are related to program evaluation. It is suggested that use research might productively be grounded in these propositions and findings, and it is emphasized that program evaluation might be more effective if evaluators viewed evaluation as persuasion. (Author)
Publication Type: Speeches/Meeting Papers; Information Analyses; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Evaluation Research; Evaluation Utilization; Persuasibility
Note: Paper presented at the Annual Meeting of the Evaluation Network, (Austin, TX, October, 1981).