ERIC Number: ED208704
Record Type: RIE
Publication Date: 1981
Reference Count: N/A
Better by the Year. The FRI Annual Giving Book.
Williams, M. Jane
Designed for a nonprofit organization executive, this book suggests how to start and run an increasingly profitable program for attracting the kind of gifts that will be repeated year after year. Preliminary preparations, the launch and administration of a campaign, four ways to reach higher goals, and annual giving ideas from education, health care, and cultural groups are examined. Suggestions for goal determination, plan design, prospect identification, prospects' interests, volunteers, new program ideas, need emphasis, optimum gift solicitation, gift acknowledgement, recognition of donors' generosity, reporting success are described. Approaches include clubs that create special givers, donor challengers to match contributions of others, and telephone solicitation. Special events are also described, such as: a giant Monopoly game (Choate School, Wallingford, Connecticut), a benefit film with rides in vintage cars, a benefit auction, an art exhibit that invited donors to buy art for the museum collection, a wine-tasting party for a nonprofit radio station, and tribute dinners staged for nonprofit organizations. The annual giving program of Pembroke Country Day School (Kansas City, Missouri), the Texan Christian University 18-night phonathon and active direct mail campaign, and several other campaigns for schools, hospitals, a zoo, and religious organizations are described and illustrated. Examples include sample letters, invitations, telephone followup, and publicity announcements. (CC)
Descriptors: Fund Raising, Higher Education, Innovation, Letters (Correspondence), Nonprofit Organizations, Phonathons, Private Financial Support, Program Administration, Success, Telephone Communications Systems, Volunteers
Fund-Raising Institute, Box 365, Ambler, PA 19002 ($35.00).
Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Fund-Raising Inst., Ambler, PA.
Identifiers: Direct Mail Advertising; Donors