ERIC Number: ED208434
Record Type: RIE
Publication Date: 1981-May
Reference Count: 0
In Search of the Campaign Fan: Media Use and Caucus Participation in the 1980 Primary Campaign.
Droge, David; Davis, Kristine
High turnout for the 1980 Iowa caucuses and conflicting explanations for that high turnout formed the background for an investigation of the relationship between media uses and gratifications, involvement in the local community, and caucus participation. Campaign fan gratifications--either excitement seeking or communicative utility--were hypothesized as being unrelated to political activity. A random sample of 46 caucus participants and nonparticipants in the state precinct caucuses was surveyed. Results indicated that caucus participants were more active in local and presidential politics, more involved in the local community, paid more attention to newspaper information content, and were more likely than nonparticipants to watch television programs that featured political candidates. Campaign fan gratifications were not involved in differentiating participants from nonparticipants. Thus, the campaign fan hypothesis remained unconfirmed. (Author/RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Iowa; Media Use; Political Campaigns
Note: Paper presented at the Annual Meeting of the International Communication Association (31st, Minneapolis, MN, May 21-25, 1981). Not available in paper copy due to marginal legibility of original document.