ERIC Number: ED208433
Record Type: RIE
Publication Date: 1981-May
Reference Count: 0
The Application of Social Development Theory to Research on Television and Children.
Bachen, Christine M.
There are benefits to be gained by integrating social cognition research with communication research, especially with regard to the effects of television viewing on child development. Social cognition brings innovative theoretical and methodological approaches to the field of communication, permits a more complete characterization of the child in any communication situation, and facilitates the discovery of developmental processes underlying children's perceptions of television. Some possible research strategies for studying the central organizing principles of a young child's social knowledge in the context of television viewing include (1) using multiple methodological strategies to explore expectations; (2) identifying the stability of response, consistency in use, and spontaneity in appearance of children's organizational principles; (3) examining children's knowledge on any issue or concept across different domains and contexts; and (4) studying the child's social world (social knowledge) in realistic settings across time (maturational case studies). The relatively few communication studies that have used social cognitive models have explored the development of the child's ability to perceive intent, to distinguish between intended and accidental actions, to process persuasive messages, to understand television characters, and to process scripts (to organize world knowledge). (RL)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (31st, Minneapolis, MN, May 21-25, 1981).