Alumni attitudes concerning their college experience, present work, and present recreational activities were analyzed in relation to the time in college, using a semantic differential format. Four items were used for each type of rating, one evaluative, another activity-oriented, and two potency oriented. The evaluation dimension concerns the quality or good-bad character of the experience. The activity dimension relates to the busy or active-passive nature of the experience, and the potency dimension deals with the importance or extent of impact aspect of the experience. Mail questionnaires produced 271 usable returns, and alumni magazine questionnaires yielded 162 additional returns. Principal component analysis and varimax rotation were performed on data for the respondent groups. Findings indicate that men with earlier college experience rated their present jobs as higher in contact, excitement, importance, and self-direction. Women with more recent college experience rated their work and recreation as more potent and gave comparable high ratings to their present jobs as did the men. Men with earlier college experience rated that experience as more pleasant, exciting, important, and one in which they set the pace. It is suggested that apparently younger men and older women feel they lack power while older men and younger women feel more influencial. Explanation are offered for lower ratings of all aspects of the college experience by more recent male alumni (i.e., growth of the school, students are less prepared for college). A bibliography is appended. (SW)