ERIC Number: ED207103
Record Type: RIE
Publication Date: 1981-May
Reference Count: 0
Communicating Innovations Via Television: A Study of Learning Within a Social Context.
Kwiatek, Kathy Krendl; Clarke, Peter
Both interactive (two-way) and traditional (one-way) television programs on new ideas about teaching were made available to teachers in a study of using cable television as a delivery system for diffusing new ideas in schools. Teachers of grades one through six in 41 schools were interviewed before and after a full year of using the interactive and traditional television programs. The participating teachers taught in (1) 14 schools with interactive cable facilities, (2) 12 schools with conventional one-way cable television, and (3) 15 schools that received neither of the televised inservice programing notes but which continued traditional inservice training sessions. In addition to their experience with and evaluations of the cable programing, the teachers responded to questions about their teaching experience, job satisfaction, level of commitment to a teaching career, and new ideas they had encountered about teaching. The findings suggested that characteristics of the individual organization (such as the level of agreement among staff about good teaching and the amount of communication within the organization about new ideas) played important roles in the diffusion and implementation process. Presence of both interpersonal and technological interaction had positive effects on learning and implementing new ideas. The study produced a strong argument for considering variables related to the viewing situation--such as coviewer interaction--and structural characteristics of communication patterns within existing groups. (RL)
Descriptors: Cable Television, Change Strategies, Communication Research, Delivery Systems, Educational Change, Educational Environment, Educational Innovation, Elementary Education, Elementary School Teachers, Information Dissemination, Inservice Teacher Education, Organizational Change, Television Viewing
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Interactive Cable System
Note: Paper presented at the Annual Meeting of the International Communication Association (31st, Minneapolis, MN, May 21-25, 1981).