ERIC Number: ED207051
Record Type: RIE
Publication Date: 1981-Aug
Reference Count: 0
The Effect of Changing American Social Values on the Editorial Content, Style and Management of Newspapers.
Downes, Donna Roman
An examination of the "Los Angeles Times," the "Long Beach Independent Press-Telegram," the "Register," and the "Herald Examiner" as well as personal interviews conducted at the editorial and management levels reveal the effect of changing American social values. Changing values can be marked by such broad indicators as graphic renovation, regionalization of news content, creation of special sections wholly devoted to leisure and/or segmented audience interests, as well as such subtle alterations as the refinement of tables of contents, increases in news brief sections, changes in women's coverage, sectionalization, and increases in feature and entertainment materials. In addition, the management and marketing techniques of newspapers have changed. Most metropolitan area newspapers now utilize market research as an integral decision-making tool in the daily management of their newspapers. Others have established internal autonomous research departments to monitor the change taking place in the communities that they serve. The marketing of newspapers has also changed as owners seek the best possible position for their product in a fiercely competitive media environment. Most of these changes have occurred within the past three to five years. (HOD)
Publication Type: Information Analyses; Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Awareness
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (64th, East Lansing, MI, August 8-11, 1981).