This publication contains a model and 50 strategies for recruiting students into vocational education. The model provides a definition of the recruiting process and guidelines for recruiting male and female students into nontraditional areas, as well as for recruiting older adults, handicapped persons, and members of different ethnic cultures. The three areas of recruitment considered include (1) recruitment into vocational education as opposed to general or academic education; (2) recruitment into specific vocational institutions as opposed to other vocational institutions; and (3) recruitment into specific vocational education programs within the general vocational education program. Strategies are offered for each of these three areas that approach three different levels of action: awareness/interest--to get the attention of persons who have little or no knowledge of vocational education, vocational institutions, or vocational programs; desire/ decision--to encourage potential students to make the decision to pursue a vocational occupation; and action/enrollment--to provide the vehicle to get the student into the chosen vocational institution and program. The strategies include a time for implementation, a location for implementation, who should implement the strategy, and details on how the strategy can be implemented. An index to strategies indicates the specific purposes of each strategy as well as the target groups each addresses. Directions for preparing brochures, posters, displays, news articles, news releases and newsletters, radio and television spots, and slide-tape series, and conducting an open house, are included in appendixes. (KC)