ERIC Number: ED206274
Record Type: RIE
Publication Date: 1981-Apr-17
Reference Count: 0
Using Content Analysis as a Formative Technique in a Self-Correcting Production Process.
Jochums, Brenda L.
The research reported includes a profile of all sixty ThinkAbout programs with respect to demographic balance, personal/social behaviors portrayed by major characters, and value-laden content. The profile is a summation across a 5-stage content analysis which was integrated with other formative evaluation techniques in the three year ThinkAbout production process. Emphasis is given to the unique contribution of the content analysis data in comparison to other formative evaluation strategies. While the traditional ThinkAbout formative strategies provided information about possible changes within a specific product unit, the ThinkAbout content analysis system was devised to provide continuity of information, and to feed information forward to the development of future program units in the series, monitoring concept, and illuminating needs for changes or improvement. A list of 12 references is included. (Author/CHC)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: ThinkAbout (Television Series)
Note: Paper presented at the Annual Meeting of the American Educational Research Association (Los Angeles, CA, April 17, 1981). For a related document, see ED 176 799.