ERIC Number: ED206034
Record Type: RIE
Publication Date: 1981-Feb
Reference Count: 0
PEAC Analysis of "Oye Willie".
Gillis, Lynette; Spears, George
As part of a research program designed to facilitate the development of innovative television programing as well as programing that reaches unserved or underserved audiences, the Corporation for Public Broadcasting commissioned an evaluation of one 30-minute episode of the dramatic series, "Oye Willie," which features a Puerto Rican American family living in New York City. The study assessed the level of interest in the program of 13 adolescent and 38 adult Hispanic-American viewers and of 23 members of the general audience. Data were collected through focus group discussions, questionnaires, and the Program Evaluation Analysis Computer (PEAC), which monitors viewers' moment-to-moment responses to a program. Overall response to the show was positive. The adolescent Hispanic group was very satisfied with the program as it was. However, the two adult groups expressed diverging concerns--the Hispanics reported that the program did not go far enough in providing positive role models for those experiencing integration, while the general audience suggested that the program did not do enough to satisfy their desire for information about traditional Hispanic culture. (FL)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC.
Identifiers: Audience Response; Oye Willie (Title)