ERIC Number: ED206015
Record Type: RIE
Publication Date: 1981-May
Reference Count: 0
Mass Media, Interpersonal, and Social Background Influences in Two Canadian American Settings.
Payne, David E.; Caron, Andre H.
A study investigated the effects of mass media, interpersonal communication, and sociolinguistic background on adults' political, cultural, and economic attitudes and agendas. Data for the study came from two earlier research efforts: one conducted in Minnesota, involved 414 adults who were interviewed concerning their media use, interpersonal contact with Canada, socioeconomic status and background, and knowledge of and attitudes toward Canadian and American political and cultural events and persons; the other, similar in design, involved interviews with 814 adults in Quebec, Canada. Analysis of data led to the following conclusions: (1) since cultural settings are unique, it is not possible to take findings from one setting and assume they will apply in another; (2) media, interpersonal communication, and sociolinguistic variables do not operate in a uniform manner across different categories of variables; and (3) caution should be exercised when examining media effects studies that do not include interpersonal and sociolinguistic variables. (Extensive tables of data are appended.) (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Sponsor: National Association of Broadcasters, Washington, DC.; Syracuse Univ., NY.
Authoring Institution: N/A
Identifiers: Canada; United States
Note: Paper presented at the Annual Meeting of the International Communication Association (31st, Minneapolis, MN, May 21-28, 1981). Also sponsored through the Ministere des Communication, Quebec.