ERIC Number: ED206014
Record Type: RIE
Publication Date: 1981-May
Reference Count: 0
Communication Effectiveness in Multinational Organizations: Developing Universal Intercultural Skills.
Baird, John W.; Stull, James B.
The increase in size and number of multinational corporations requires programs for training their personnel in intercultural communication emphasizing development of skills necessary for cultural adaptation and a "universal" perspective. Currently, intercultural training is either nonexistent or emphasizes mastery of language with little attention to skill development. The universal perspective underscores the importance of nonverbal behavioral components of cultural sensitivity. A successful program used to train supervisors in cultural sensitivity consists of three levels: cultural awareness, practicing cultural awareness skills, and applying skills to specific cultural situations. The first level is a discussion of exactly what culture means, and the general components of specific cultures. The second level deals with a demonstration of appropriate culturally sensitive skills and emphasizes development of empathy. Other skills that must be demonstrated are showing personal respect, being nonjudgmental and flexible, being spontaneous, and using problem orientation. Cultural humility is also emphasized. In the third level, skills are applied in cultural situations by means of role-playing exercises, and appropriate behavior learning is reinforced. (HTH)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Corporations; Intercultural Communication
Note: Paper presented at the Annual Meeting of the International Communication Association (31st, Minneapolis, MN, May 21-25, 1981).