ERIC Number: ED205960
Record Type: RIE
Publication Date: 1981-Aug
Reference Count: 0
The Relationship between Children's Use of Television and Stereotypes about Occupations and Personality Attributes.
A questionnaire was administered to 94 fifth grade students to measure their use of television and the relationship of this use to their development and maintenance of stereotypes about occupations and personality attributes. It was hypothesized that the more television children viewed, the more likely they would be to develop stereotyped attitudes. It was also believed that the relationship would be stronger for boys than for girls. The results indicated that high levels of television viewing were related to children's assumptions about personality characteristics of males and females. Children's application of sex-typed labels for personality attributes increased as their television usage increased. Boys not only were more stereotyped on both measures (occupation and personality attributes), but also viewed more television than girls. There was a small difference between boys and girls on occupational stereotype scores. Overall, occupational stereotypes were found to be stronger in children than stereotypes of personality attributes, but television was not seen to be the primary cause of occupational stereotypes. (RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Media Use
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (64th, East Lansing, MI, August 8-11, 1981).