ERIC Number: ED205959
Record Type: RIE
Publication Date: 1981-Aug
Reference Count: 0
Public Relations Writing: Setting Goals and Objectives for Students and Evaluating Their Work.
Newsom, Doug; Siegried, Tom
It is often difficult for students in public relations writing courses to understand precisely how their various writing assignments are being evaluated. It is important, therefore, for teachers of these courses to develop a systematic method of evaluating all writing assignments. One method of doing this is to concentrate on elements common to all such assignments. These are (1) purpose--what the writing is to make a public think or do; (2) persuasive strategy--how copy achieves its purpose; (3) medium--the appropriate style, format, and presentation; (4) accuracy--the facts, grammar, spelling, and punctuation; (5) creativity--originality in approach, strategy, and use of medium; and (6) effectiveness--why a piece of writing did or did not work. As each writing assignment is made, the teacher might give the students a "prewriting form," to help them focus their work. (A copy of a prewriting form is attached.) (FL)
Publication Type: Opinion Papers; Guides - Classroom - Teacher; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Awareness
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (64th, East Lansing, MI, August 8-11, 1981).