ERIC Number: ED204832
Record Type: RIE
Publication Date: 1981-May
Reference Count: 0
The Perception of Shogun in a Midwestern Community.
Ryu, Jung S.; And Others
A two-part telephone survey was conducted to examine (1) the television viewing preferences of those who did and did not watch the television program "Shogun," and (2) the relationship between attitudes toward ethnic groups and perceptions of the program. An extensive questionnaire for a college student sample and a more simple form for a community sample were each divided into four parts, with the first part asking how often respondents watched selected programs, the second asking the viewers' evaluation of "Shogun," the third asking about ethnic attitudes, and the fourth asking demographic questions. Viewers in the community resident sample indicated that they thought "Shogun" was entertaining and accurate, and they disagreed with the statement that Japanese customs were"weird." Residents' attitudes to ethnic groups were favorable in general, but viewers of "Shogun" were more tolerant of ethnic groups than were nonviewers. The more homogenous student sample followed the same pattern, although members of the sample were undecided as to the program's accuracy. The results supported the theory that any effects on perceptions of oriental culture were most likely to be felt by viewers already sympathetic to the program's content. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Analysis; Audience Response; Shogun
Note: Paper presented at the Annual Meeting of the International Communication Association (31st, Minneapolis, MN, May 21-25, 1981).