ERIC Number: ED204775
Record Type: RIE
Publication Date: 1981-Aug
Reference Count: 0
Think PR...Before You Write.
Fregly, Marilyn S.; Detweiler, John S.
In addition to introducing students to the basic skills of public relations writing, a public relations course should move students toward public relations "thinking" and provide them with tangible evidence to demonstrate their writing talents to a prospective employer. One such course begins with a brainstorming exercise that lends itself ideally to pointing out common hazards in public relations writing. Students are later assigned to interview "gatekeepers" in both the print and the broadcast media in order to demonstrate their lack of control over copy once it leaves their desks. This exercise also acquaints the students with the need to research the intended marketplace before writing. Once the concept of "think first" begins to crystallize, the students start writing basic exercises, including preparing a press release for print, adapting material to different media styles, and preparing news or public service announcements for radio and television. Peer review of copy acquaints students with the difficulties faced by media "gatekeepers." Each student also secures an actual client to work for during the term, which results in a press kit with tangible evidence of quality and variety in at least 14 pieces of public relations writing. (HTH)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A
Identifiers: Gatekeeper Role
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (64th, East Lansing, MI, August 8-11, 1981).