ERIC Number: ED204762
Record Type: RIE
Publication Date: 1981-Aug
Reference Count: 0
From the Boob Tube to the Black Box: TV News Comprehension from an Information Processing Perspective.
Woodall, W. Gill; And Others
Based on data drawn from a larger study concerning what people learn from television news broadcasts, this paper suggests ways that researchers might conceptualize audience comprehension of television news. Following a review of the information processing literature, the paper analyzes several conceptualizations taken from the literature and discusses their relevancy for guiding research on television news comprehension. The paper concludes with specific recommendations for future research, including (1) the development and testing of a variety of measures of recall and comprehension, (2) the use of visual and verbal retrieval cues to assess how best to aid individuals in recalling news content, and (3) the development of measures that allow the evaluation of the usefulness and depth of viewers' understanding of specific stories. (FL)
Publication Type: Reports - Research; Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Media Effects; Media Use
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (64th, East Lansing, MI, August 8-11, 1981).