ERIC Number: ED204052
Record Type: RIE
Publication Date: 1979-Mar
Reference Count: 0
Report and Guidelines for the Development of Communications Campaigns.
The purpose of the document is to present ideas as guidelines for developing communication strategies to use in promoting change in rural Bangladesh villages. It gives hypothetical examples to show how communication material can be developed; offers a schematic design meant to show how communications personnel can function within the framework of any given program to develop effective strategies and materials for conveying information and influencing changes in behavior which conform to project objectives; and describes different media which can be used. Interpersonal communication and examples of verbal, visual,and audio media materials are discussed. The last section covers feedback and evaluation. Appendices consist of examples of various handmade media devices (rubber stamp numbers, postcards to create village interest), a report on a clean water motivational campaign, and a script of an audio cassette tape for a women's income generating program. (CM)
Descriptors: Audiovisual Aids, Audiovisual Communications, Behavior Change, Change Strategies, Communications, Community Change, Extension Agents, Extension Education, Feedback, Foreign Countries, Human Resources, Mass Media, Media Selection, Nonformal Education, Program Evaluation, Rural Development, Visual Aids
Publication Type: Reports - Descriptive; Guides - General
Education Level: N/A
Authoring Institution: International Voluntary Services, Inc., Washington, DC.