ERIC Number: ED203933
Record Type: RIE
Publication Date: 1981-Feb-4
Reference Count: 0
Commentary: 'Consumerism' and Its Effect on Higher Education.
Until 20 years ago, it was commonly assumed that men would spend their time working at a single career, that women would raise families, that senior citizens would retire from work and view at age 65, and that the physically handicapped would be confined to the back rooms of whatever firms offered them employment. Recent socioeconomic changes, however, have released individuals from these stereotypical life patterns and allowed an increasing number of persons to enter the mainstream of society. These individuals have become more demanding users of higher education, and colleges have had to respond with a variety of new programs and instructional delivery systems. Indeed, the community college of today is offering programs to meet the needs of a diverse set of educational consumers, which includes: (1) traditional 18-year-old baccalaureate students; (2) vocational students; (3) area business executives who, through their participation on advisory committees, help shape the curriculum to meet local training and education needs; (4) those who desire or need to prepare for a new career; (5) an increased number of women; and (6) the growing number of senior citizens who are returning to school. In short, colleges have adapted well to a more sophisticated, goal-oriented public and have proven once again to be an accurate barometer of the social climate. (JP)
Publication Type: Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Appeared first in the "Sacramento Bee" (February 4, 1981).