ERIC Number: ED203848
Record Type: RIE
Publication Date: 1980-Apr
Reference Count: 0
The Public Access File: A Content Analysis Approach.
This paper presents the results of a study done on all public access files, which consist of all the letters written to each of the six television stations and 21 radio stations in the Houston, Texas, market area. A content analysis approach using 19 categories of information was employed. The results are supported by six tables presenting overall results, stations/formats, programs named/content types, comment class/TV stations, comment class controlled by content, and positive/negative. The results indicate that the majority of all letters were positive. Organized letter writing campaigns in evidence were positive in nature, complaints about sex and violence were few, and apparently the greatest concern to viewers is the cancellation, rescheduling, or pre-emption of popular programs. Fifteen references are listed. (CHC)
Publication Type: Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Identifiers: Federal Communications Commission
Note: Paper presented at the Annual Convention of the National Association of Broadcasters (April 1980).