ERIC Number: ED203359
Record Type: RIE
Publication Date: 1981-Aug
Reference Count: 0
The Audience for Local Television News: Getting to Know Interests and Preferences.
Wulfemeyer, K. Tim
Two hundred fifty residents of a southern California city responded to a telephone survey designed to assess audience interests in and preferences for local television newscasts. The respondents were asked to rank, in order of their preference, six major news catagories: issues, unexpected events, entertainment, sports, weather, and banter between newscasters. Almost 42% of the respondents indicated that television was their major source of information about local events and issues, while only 29% preferred newspapers. More women than men used television and more men than women used newspapers as their major source for local information. In the general newscast content categories, the respondents ranked issues first, followed by unexpected events, entertainment, weather, sports, and banter. The issues category was ranked significantly higher, and banter was ranked significantly lower than the rest. Of those who expressed a preference, the majority preferred a male rather than a female newscaster. Women were less interested than men in sports, but were more interested in consumer-related stories and unexpected events, such as crimes with a female victim. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Response; Media Use
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (64th, East Lansing, MI, August 8-11, 1981).