ERIC Number: ED203040
Record Type: RIE
Publication Date: 1981-May
Reference Count: 0
Marketing and Distributive Education Curriculum Guide in Automotive and Petroleum.
Harris, E. Edward; And Others
This curriculum guide is designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing. It also provides marketing and distributive education teachers with maximum flexibility in planning an automotive and petroleum curriculum. The essential common and specialized competencies are identified and listed based upon structured interviews with employees in first-, second-, and third-level positions. These competencies are classified into 11 instructional areas: advertising, communications, display, human relations, marketing/economics, management, mathematics, merchandising, operations, product and/or service technology, and selling. For each competency those jobs to which the competency is common, suggested learning activities, and references are suggested. Supplementary materials provided include information on careers in automotive and petroleum, career ladder, and competency curriculum planning grid. (YLB)
Descriptors: Administration, Advertising, Auto Parts Clerks, Careers, Communication (Thought Transfer), Curriculum Guides, Distributive Education, Economics, Human Relations, Job Skills, Learning Activities, Marketing, Mathematics, Merchandising, Motor Vehicles, Petroleum Industry, Sales Occupations, Sales Workers, Salesmanship, Service Occupations, Service Workers
Publication Type: Guides - Classroom - Teacher; Guides - Non-Classroom
Education Level: N/A
Sponsor: Illinois State Office of Education, Springfield. Div. of Adult Vocational and Technical Education.
Authoring Institution: Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.
Note: For related documents see ED 156 857-861, ED 174 822-823, and ED 186 726-727.