ERIC Number: ED202895
Record Type: RIE
Publication Date: 1981-Apr
Reference Count: 0
Promoting Evaluation Utilization: The True Confessions of a Workshop Planner.
Holley, Freda M.; Totusek, Patsy
Six workshop plans that can engage the audience in a school system while communicating knowledge about evaluation, evaluation methodology, or evaluation findings are presented. Recognition of user characteristics is the key to these workshop designs. The designs are labelled "script,""forcast,""simulated use,""skit,""needs assessment," and "critique." The following principles are included upon which workshops must be structured: (1) provide an incentive for attendance; (2) present the information in the format and context that will be encountered by participants outside the workshop; (3) provide written explanations to be used as reference materials; (4) time the workshop to allow leisurely review of the information before actual use is needed; (5) decide who would have the greatest credibility in presenting the information to the target audience; (6) never assume school district personnel or parents are acquainted with simple evaluation terms; (7) anticipate questions which might be asked during workshop sessions; and (8) gear the mode and content of the presentation to the background, interests, and educational level of the audience. A chapter on workshops and conferences taken from the author's Handbook on Communication for Researchers and Evaluators is appended. (RL)
Publication Type: Speeches/Meeting Papers; Guides - Non-Classroom; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Identifiers: User Needs
Note: Paper presented at the Annual Meeting of the American Educational Research Association (65th, Los Angeles, CA, April 13-17, 1981).