ERIC Number: ED201010
Record Type: RIE
Publication Date: 1981-Apr
Reference Count: 0
Oral Interpretation in the Electronic World of Broadcasting.
Rang, Jack C.
In a survey of commercial braodcasters, 80% of the respondents felt that university communications majors seeking on-the-air, nonnews jobs were unqualified for their chosen profession. Because teachers of oral interpretation possess the performance expertise that broadcasters need, they must be more actively involved in teaching broadcast performance than they are at present. Two areas in oral interpretation that are important to broadcast performance are persona and imagery. Just as in poetry, the "voice" or persona is never the same from one piece of copy to the next. Students must be made aware that the voice must be congruent with the nature of the product or the corporate image developed in the copy. In the sense that every commercial shares common elements with literature used in oral interpretation, students must be taught to exploit the imagery present in broadcast copy. Students of broadcast performance who become adept at applying the principles of oral interpretation in front of the cameras can make enormous strides in improving the quality of their performance. The adaptation of oral interpretation skills for broadcast performance can be significant to both students and teachers of oral interpretation. (HTH)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Broadcast Journalism; Broadcasting Curriculum; Persona
Note: Paper presented at the Annual Meeting of the Central States Speech Association (Chicago, IL, April 9-11, 1981).