ERIC Number: ED201006
Record Type: RIE
Publication Date: 1981-Apr
Reference Count: 0
Sharing a Public Relations Program with a Department of Journalism.
Bradley, Bert E.
This paper considers three issues related to the philosophical struggle between journalism and speech communication departments in developing a public relations curriculum. The three issues are as follows: (1) the definition of public relations, with an emphasis on persuasion; (2) the design of a public relations curriculum, using the one at Auburn University (Alabama) as a model; and (3) the rationale for including the public relations curriculum in a department of speech communication. (RL)
Publication Type: Information Analyses; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Auburn University AL
Note: Paper presented at the Annual Meeting of the Southern Speech Communication Association (Austin, TX, April 7-10, 1981).