ERIC Number: ED200919
Record Type: RIE
Publication Date: 1981-Apr
Reference Count: 0
A Contents Analysis of a Commercial TV Network to Determine Negative Conditioning toward Reading Activities.
To provide information concerning television and its impact on reading, a study was conducted to determine if the programing on a commercial television network would reveal a low number of positive references to reading. Programing was observed from 3:00 p. m. until 9:00 p. m. daily and from 9:00 A. M. to noon on Saturdays for a period of three weeks. Observers recorded all references to reading that occurred in the programs, along with the time of day, day of the week, name of program, initiators, and descriptions of the reference (reading for pleasure, as a functional or job related activity, or for set decoration). Initiators were categorized as man, woman, child, or group. The major findings of the study were that the majority of the references to reading were functional or job related and made for a specific purpose other than enjoyment, and that men were most often portrayed in the references, with children and groups least often represented in a reading situation. The findings imply that television might be conditioning children not to read for enjoyment. (FL)
Publication Type: Reports - Research; Dissertations/Theses - Masters Theses
Education Level: N/A
Authoring Institution: N/A
Identifiers: Media Effects
Note: M. A. Thesis, Kean College of New Jersey.