ERIC Number: ED200818
Record Type: RIE
Publication Date: 1981
Reference Count: 0
Sex-Role Attitudes of Business Educators and Their Perceptions of Office Education Recruitment Materials.
Schmidt, B. June
A group of thirty-eight business educators from throughout Virginia evaluated recruitment materials designed to attract both male and female secondary students to office occupations. The materials were evaluated in reference to three factors: appropriateness for intended audience, accuracy and appearance, and sex stereotyping. Evaluation scores of the participants for each factor were correlated with their scores on the Sex-Role Attitude Instrument. The scale provides a measure of the individual's sex-role attitude on a continuum from traditional to non-traditional. Outcomes of the study indicate the business educators' acceptance of recruitment materials that emphasize the appeal of business and office occupations to both men and women and the broad scope of jobs available. In addition, the outcomes indicate the relationship that exists between the sex-role attitudes of business educators and their perceptions of the recruitment materials that depicted business and office occupations in a non-traditional way. (LRA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Sex Role Attitude Instrument
Note: Paper presented at the Annual Meeting of the American Educational Research Association (Los Angeles, CA, April 13-17, 1981).