ERIC Number: ED199770
Record Type: RIE
Publication Date: 1981-Apr
Reference Count: 0
Film Attendance: Why College Students Chose to See Their Most Recent Film.
Austin, Bruce A.
An important issue with regard to film audience is the salience individuals attribute to a variety of film-specific variables which, in turn, determine their particular movie-going experience. This study details the results of an investigation of the importance of 28 potentially influential variables in movie attendance decisions. Respondents to the self-administered questionnaire were students enrolled in randomly drawn classes of a northeastern college. Results indicate that (1) movie-going was rated as "somewhat unimportant" to "indifferent" as a leisure activity; (2) movie attendance was virtually unrelated to the respondents' use of three other media; and (3) the subject matter of the film and the influence of friends were most important to the most recent film attendance experience. As much as 55% of the total variance in movie attendance was accounted for by the variables examined in the study. (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Analysis; Film Viewing
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (Pittsburgh, PA, April 24-26, 1981).